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Asics is the world's oldest extant sports apparel company

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Japan Sports apparel brand Asics is the world's oldest extant sports apparel company, one of the founders of Nike Knight the start of the first time, is from the agent Onitsuka Tiger (Ghost Tiger) running shoes, this brand is now belong to Asics.

Although operating scale and international visibility than Nike, Adidas, but Asics still has a certain position in the international sports apparel market, 2015 sales reached 428.5 billion yen (at current exchange rate of about $3.6 billion trillion), but 2016 years of sales decline; in contrast, the American sports apparel upstart Under Armour 2016-year sales expected to be 4.9 billion dollars, which grew 24% in 2015. Cheap asics running shoes outlet

Influenced by the strength of the yen, by the first three quarters of the year September 30, Asics sales fell 7.2% to 312.52 billion yen (about $2.7 billion), operating profits fell 12% to 29.51 billion yen, net profit grew 22.9% to 18.68 billion yen over the year.

In the first three quarters of this year, despite the gratifying sales of Asics running shoes, Onitsuka Tiger and Asics Tiger series, the Japanese market has fallen by 0.1% to 80.206 billion yen, due to the decline in profit margins for sportswear and sports equipment.

Running shoes have performed well in most Asia-Pacific markets, but overseas sales fell by 9.4% to 232.314 billion yen over the year, owing to a weaker dollar and a stronger yen. In the European market, running shoe sales growth steadily, Asics Tiger Series Performance Excellence.womens asics kayano 22 shoes

Exchange rate fluctuations are the main factors influencing the decline of sales in overseas markets: US market sales fell by 19.2%% over the year, but at the same rate, the year fell 11.3%; European sales dropped 6.6% per cent on year, but in the unchanged exchange rate, the growth of 3.7% in Oceania, Southeast Asia and South Asia grew by 10.7%%, excluding exchange rate effects, 24.9% percent on year, growth of sales in East Asia, excluding exchange rate, 5.2%% on year

Aside from the exchange rate, the company is optimistic about its running equipment category and Tiger brand, and has prepared new publicity campaigns to boost sales growth. The company has adjusted the Tiger logo and opened its first Onitsuka Tiger retail store in Osaka. The group is located in South Korea and Shanghai Asics flagship store also opened. In the spring of next year, Tagawa along the coast of Tokyo, the lifestyle spaces including cafes, gyms and other facilities will be opened. In the third quarter of this year, Asics created a global digital division (Digital Division) in Boston, and promoted digital technology innovation in the company.

This year, Asics also launched the first company independent research and development of ultra lightweight material FlyteFoam made of DynaFlyte shoe series. Asics plans to launch more shoes made of FlyteFoam materials next year.





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